Marketing Major (B.Com.)

72 credits · Desautels Faculty of Management · 2026-2027 catalogue

Marketing Major (B.Com.) as a checklist, with when each course runs in 2026–27. On a computer, check off the courses you have taken or plan to take to add up your credits.

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Required Courses (51 credits)

Management Core

  • MGCR 211 Introduction to Financial Accounting (3 credits) · Offered: Summer, Fall, Winter
  • MGCR 222 Introduction to Organizational Behaviour (3 credits) · Offered: Summer, Fall, Winter
  • MGCR 233 Data Programming for Business (3 credits) · Offered: Fall, Winter
  • MGCR 250 Expressive Analysis for Management (3 credits) · Offered: Fall, Winter
  • MGCR 271 Business Statistics (3 credits) · Offered: Fall, Winter
  • MGCR 293 Managerial Economics (3 credits) · Offered: Summer, Fall, Winter
  • MGCR 294 The Firm in the Macroeconomy (3 credits) · Offered: Fall, Winter
  • MGCR 331 Information Technology Management (3 credits) · Offered: Fall, Winter
  • MGCR 341 Introduction to Finance (3 credits) · Offered: Summer, Fall, Winter
  • MGCR 352 Principles of Marketing (3 credits) · Offered: Summer, Fall, Winter
  • MGCR 372 Operations Management (3 credits) · Offered: Summer, Fall, Winter
  • MGCR 382 International Business (3 credits) · Offered: Fall, Winter
  • MGCR 423 Strategic Management (3 credits) · Offered: Summer, Fall, Winter
  • MGCR 460 Social Context of Business (3 credits) · Offered: Fall, Winter

Major

  • MRKT 354 Marketing Strategy (3 credits) · Offered: Fall, Winter
  • MRKT 451 Marketing Research (3 credits) · Offered: Fall, Winter
  • MRKT 452 Consumer Behaviour (3 credits) · Offered: Fall, Winter

Complementary Courses (21 credits)

21 credits selected from:

  • MRKT 351 Marketing and Society (3 credits) · Offered: Winter
  • MRKT 355 Services Marketing (3 credits) · Offered: Fall, Winter
  • MRKT 357 Marketing Planning 1 (3 credits) · Offered: Winter
  • MRKT 365 New Products (3 credits) · Offered: Winter
  • MRKT 434 Topics in Marketing 1 (3 credits) · Not scheduled for 2026–2027
  • MRKT 438 Brand Management (3 credits) · Offered: Fall, Winter
  • MRKT 440 Marketing Analytics (3 credits) · Offered: Fall
  • MRKT 453 Advertising and Media (3 credits) · Offered: Fall, Winter
  • MRKT 455 Sales Management (3 credits) · Not scheduled for 2026–2027
  • MRKT 459 Retail Management (3 credits) · Offered: Fall, Winter
  • MRKT 483 International Marketing Management (3 credits) · Offered: Fall

Related programs

Source: McGill Course Catalogue. myDegree is an independent student project, not affiliated with McGill University.