MRKT 440 Marketing Analytics

3 credits · Management · Desautels Faculty Management · Offered: Fall

Analytic techniques available to marketing managers including practice with actual data sets to use the techniques. Topics covered will include customer and product analytic models, digital marketing, and marketing resource allocation.

Prerequisite courses: MGCR 352

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Source: McGill Course Catalogue. myDegree is an independent student project, not affiliated with McGill University.