MGCR 352 Principles of Marketing

3 credits · Management · Desautels Faculty Management · Offered: Summer, Fall, Winter

Introduction to marketing principles, focusing on problem solving and decision making. Topics include: the marketing concept; marketing strategies; buyer behaviour; Canadian demographics; internal and external constraints; product; promotion; distribution; price. Lectures, text material and case stu…

Courses that need MGCR 352

MGPO 362
MRKT 351
MRKT 354
MRKT 355
MRKT 357
MRKT 365
MRKT 434
MRKT 435
MRKT 438
MRKT 440
MRKT 451
MRKT 452
MRKT 453
MRKT 455
MRKT 459
MRKT 483
RETL 402
RETL 407
RETL 409
RETL 434
RETL 435

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