MRKT 452 Consumer Behaviour

3 credits · Management · Desautels Faculty Management · Offered: Fall, Winter

A study of basic factors influencing consumer behaviour. Attention is focused on psychological, sociological and economic variables including motivation, learning, attitude, personality, small groups, social class, demographic factors and culture, to analyze their effects on purchasing behaviour.

Prerequisites

MGCR 352 or permission of Instructor and approval of the BCom Office

Prerequisite courses: MGCR 352

Restrictions

Restricted to U2 and U3 students.

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