MRKT 355 Services Marketing

3 credits · Management · Desautels Faculty Management · Offered: Fall, Winter

Services are fleeting and involve direct contact between the supplier and the buyer. Inventories disappear every time an aircraft takes off or the night passes for an hotel. Yet services have become the largest sector in modern Western economy and their importance shows every sign of continuing to g…

Prerequisite courses: MGCR 352

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Source: McGill Course Catalogue. myDegree is an independent student project, not affiliated with McGill University.