Marketing Concentration (B.Com.)

15 credits · Desautels Faculty of Management · 2026-2027 catalogue

Marketing Concentration (B.Com.) as a checklist, with when each course runs in 2026–27. On a computer, check off the courses you have taken or plan to take to add up your credits.

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Required Courses (9 credits)

  • MRKT 354 Marketing Strategy (3 credits) · Offered: Fall, Winter
  • MRKT 451 Marketing Research (3 credits) · Offered: Fall, Winter
  • MRKT 452 Consumer Behaviour (3 credits) · Offered: Fall, Winter

Complementary Course (6 credits)

6 credits selected from:

  • MRKT 351 Marketing and Society (3 credits) · Offered: Winter
  • MRKT 355 Services Marketing (3 credits) · Offered: Fall, Winter
  • MRKT 357 Marketing Planning 1 (3 credits) · Offered: Winter
  • MRKT 365 New Products (3 credits) · Offered: Winter
  • MRKT 434 Topics in Marketing 1 (3 credits) · Not scheduled for 2026–2027
  • MRKT 438 Brand Management (3 credits) · Offered: Fall, Winter
  • MRKT 440 Marketing Analytics (3 credits) · Offered: Fall
  • MRKT 453 Advertising and Media (3 credits) · Offered: Fall, Winter
  • MRKT 455 Sales Management (3 credits) · Not scheduled for 2026–2027
  • MRKT 459 Retail Management (3 credits) · Offered: Fall, Winter
  • MRKT 483 International Marketing Management (3 credits) · Offered: Fall

Related programs

Source: McGill Course Catalogue. myDegree is an independent student project, not affiliated with McGill University.