MRKT 354 Marketing Strategy

3 credits · Management · Desautels Faculty Management · Offered: Fall, Winter

Designing marketing strategies that satisfy customer needs while accounting for competitive dynamics. The course combines readings with competitive simulation and in-class exercises to demonstrate the results of different marketing strategies.

Prerequisite courses: MGCR 352

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Source: McGill Course Catalogue. myDegree is an independent student project, not affiliated with McGill University.