MRKT 451 Marketing Research

3 credits · Management · Desautels Faculty Management · Offered: Fall, Winter

Theoretical techniques and procedures common in marketing research. Topics include: research design, sampling, questionnaire design, coding, tabulating, data analysis (including statistical techniques). Specialized topics may encompass advertising, motivation and product research; forecasting and lo…

Prerequisite courses: MGCR 271, MGCR 352

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