MRKT 438 Brand Management

3 credits · Management · Desautels Faculty Management · Offered: Fall, Winter

Looks at the decisions a brand manager in a major consumer goods company takes. It examines, in particular, the breakdown of advertising and sales promotion expenditures. It looks at the short term nature of the decisions taken. It will concentrate on the vast amount of new information available to …

Prerequisite courses: MGCR 352

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