MRKT 365 New Products

3 credits · Management · Desautels Faculty Management · Offered: Winter

New products will follow the new product introduction process from idea generation to post introduction. It will use ideas developed in marketing, production and policy. It will use cases and projects and will involve a real life new product project. In the average firm today, 40% of sales come from…

Prerequisite courses: MGCR 352

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