RETL 409 Digitization of Retailing

3 credits · Management · Desautels Faculty Management · Not scheduled for 2026–2027

Exploration of digital retailing models such as e-commerce marketplace, freemium, and peer-to-peer two-sided marketplace. Examination of how digital technology is driving innovation in these models, and how the models can improve competitiveness, operational efficiency and customer satisfaction.

Prerequisite courses: MGCR 352

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