CMR2 566 Global Marketing Management

3 credits · Global & Strategic Comm. · School of Continuing Studies · Not scheduled for 2026–2027

Marketing management considerations of a company seeking to extend beyond the confines of its domestic market. A review of product, pricing, channels of distribution and communications policies to develop an optimum strategy (between adapting completely to each local environment and standardizing ac…

Prerequisite courses: CMR2 642, CMR2 648

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