CMR2 642 Marketing Principles and Applications

3 credits · Global & Strategic Comm. · School of Continuing Studies · Offered: Fall, Winter

Examination of the different aspects of marketing operations: the marketing concept, analysis and research of market opportunities, and the planning, implementation, and control of the marketing program (product, promotion, distribution, and pricing). Focus is on the general market environment and C…

Restrictions

Not open to students who have taken CMR2 542.

Courses that need CMR2 642

CGM2 590
CGM2 590D1
CGM2 590N1
CMR2 566

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