CMR2 648 Marketing Research and Reporting

3 credits · Global & Strategic Comm. · School of Continuing Studies · Offered: Fall

Review of statistics, with emphasis on key concepts required to understand and report marketing information. Overview of qualitative and quantitative data collection techniques and interpretation of secondary on-line research. Focus on Facebook and Google analytics and insights.

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Source: McGill Course Catalogue. myDegree is an independent student project, not affiliated with McGill University.