CMRK 325 Global Marketing

3 credits · Global & Strategic Comm. · School of Continuing Studies · Offered: Winter

Issues faced by businesses when entering and operating in foreign markets: changes in product, pricing, channels, and communications policies. Export marketing in the Canadian context.

Prerequisites

CMRK 200 and CMRK 225.

Prerequisite courses: CMRK 200, CMRK 225

Courses that need CMRK 325

CMRK 430

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