CMRK 322 Basics of Service Marketing

3 credits · Global & Strategic Comm. · School of Continuing Studies · Offered: Winter

Differences between marketing of products and of services. Marketing mix for service business. Balance of supply and demand. Permissible nature of a service in relation to time. Value and quality of services. Managing service operations. Customer satisfaction.

Prerequisites

CMRK 200 and CMRK 225.

Prerequisite courses: CMRK 200, CMRK 225

Courses that need CMRK 322

CMRK 430

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