CMRK 321 Integrated Marketing Communications

3 credits · Global & Strategic Comm. · School of Continuing Studies · Offered: Winter

Marketing communications mix: advertising (in both traditional and digital media), publicity, promotion, creative tactics, direct marketing, marketing-oriented public relations, buzz creation, and sponsorships. Communication theory and ethical practice. Use and effects of social media

Prerequisites

CMRK 200 and CMRK 225.

Prerequisite courses: CMRK 200, CMRK 225

Courses that need CMRK 321

CMRK 430

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