CMRK 320 Principles of Consumer Behaviour

3 credits · Global & Strategic Comm. · School of Continuing Studies · Offered: Winter

Foundational and emerging concepts of consumer behaviour. Perception, learning, attitude formation and change, decision-making, social influences, motivations, values, lifestyle, geo-demographics and the dynamics of reference groups in social media. Ethical and responsible use of digital marketing t…

Prerequisites

CMRK 200 and CMRK 225.

Prerequisite courses: CMRK 200, CMRK 225

Courses that need CMRK 320

CMRK 430

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