CMR2 573 Digital Marketing Communications

3 credits · Global & Strategic Comm. · School of Continuing Studies · Not scheduled for 2026–2027

Applies a strategic approach to developing and measuring a digital marketing communication strategy for various platforms and channels aligned to the traditional marketing communications mix. Covers how to leverage best practices to optimise online community building, conversion, and customer experi…

Prerequisite courses: CMIS 543, CMIS 544, CMIS 549

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