CMIS 543 Digital Customer Experience

3 credits · Technology & Innovation · School of Continuing Studies · Not scheduled for 2026–2027

Covers the fundamental techniques for understanding, analyzing and optimizing customer experience on digital platforms. Explores best practices in designing and optimizing conversion actions in an online business. Management of customer data and confidentiality.

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Source: McGill Course Catalogue. myDegree is an independent student project, not affiliated with McGill University.