RETL 631 Digital Media Marketing

3 credits · Management · Graduate Studies · Offered: Fall

Fundamentals of marketing communications and advertising. Setting budgets and media allocation. Strategic objectives for digital media communications. Storytelling and creative content. Paid, owned, and earned media. Metrics and productivity. Controlled and quasi-experimentation. Launching digital m…

Restrictions

Open only to Master's students within the Desautels Faculty of Management

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Source: McGill Course Catalogue. myDegree is an independent student project, not affiliated with McGill University.