MRKT 710 Topics in Marketing Strategy

3 credits · Management · Graduate Studies · Not scheduled for 2026–2027

Students will examine the prevailing theories and methodologies in marketing strategy research, discuss their foundations, and explore their extensions for future research. After taking the course, students will be able to recognize state-of-the-art research in marketing strategy and formulate resea…

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Source: McGill Course Catalogue. myDegree is an independent student project, not affiliated with McGill University.