MRKT 673 Pricing Analytics

1.5 credits · Management · Graduate Studies · Not scheduled for 2026–2027

Introduction and basics of price-response functions and pricing optimization. Using data to estimate demand models. Value-based pricing, consumer valuations, personalization. Tactics of price differentiation. Pricing with constrained supply. Team project consultation.

Prerequisites

(INSY 660 OR INSY 662 OR Instructor's approval) AND (MGSC 660 OR MGSC 661 OR Instructor's approval)

Prerequisite courses: INSY 660, INSY 662, MGSC 660, MGSC 661

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Source: McGill Course Catalogue. myDegree is an independent student project, not affiliated with McGill University.