MRKT 672 Internet Marketing Analytics

1.5 credits · Management · Graduate Studies · Not scheduled for 2026–2027

What makes internet marketing different? Introduction to internet marketing - search engine optimization. Inbound marketing - search advertising and privacy concerns. Online tracking and privacy issues.

Prerequisites

(INSY 660 OR INSY 662 OR Instructor's approval) AND (MGSC 660 OR MGSC 661 OR Instructor's approval)

Prerequisite courses: INSY 660, INSY 662, MGSC 660, MGSC 661

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Source: McGill Course Catalogue. myDegree is an independent student project, not affiliated with McGill University.