MRKT 671 Advanced Marketing Analytics

1.5 credits · Management · Graduate Studies · Not scheduled for 2026–2027

The course will introduce students to advanced marketing analytic techniques available to managers and give them hands-on experience on using these with actual datasets. The major learning vehicle will be lectures with step-by-step exposition of analytical techniques with actual data. These will be …

Prerequisites

(INSY 660 OR INSY 662 OR Instructor's approval) AND (MGSC 660 OR MGSC 661 OR Instructor's approval)

Prerequisite courses: INSY 660, INSY 662, MGSC 660, MGSC 661

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Source: McGill Course Catalogue. myDegree is an independent student project, not affiliated with McGill University.