MRKT 658 Marketing Intelligence

3 credits · Management · Graduate Studies · Not scheduled for 2026–2027

Marketing intelligence is essential for maximizing returns on marketing investments. This course covers the cutting edge techniques and tools available for generating marketing intelligence and provides practice on how to leverage this knowledge to make effective marketing decisions. Lectures and ca…

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Source: McGill Course Catalogue. myDegree is an independent student project, not affiliated with McGill University.