MRKT 652 Competitive Marketing Strategy

3 credits · Management · Graduate Studies · Offered: Winter

Analyzing marketing actions from a competitive perspective and designing marketing strategies following a customer-centric philosophy. It combines case study methodology with competitive simulations to deliver a high-impact experience that demonstrate the results of marketing actions in different co…

Plan your whole degree in myDegree. Fit MRKT 652 and everything it needs into a plan, term by term. Open myDegree

Source: McGill Course Catalogue. myDegree is an independent student project, not affiliated with McGill University.