MRKT 645 Winning at Brands

3 credits · Management · Graduate Studies · Not scheduled for 2026–2027

This course is designed to convey the structures, frameworks and evolving best practices of effective brand management. Core brand management techniques examined include launching new brands, rehabilitating damaged brands and various brand extension options. The valuation of brands and the developme…

Restrictions

Not open to students who have taken MRKT 690 (when topic was Winning at Brands) The course is delivered using a mixture of concept briefings, case simulations and class debates.

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Source: McGill Course Catalogue. myDegree is an independent student project, not affiliated with McGill University.