MRKT 632 Driving Sales Strategy

3 credits · Management · Graduate Studies · Offered: Fall

The principles of effective sales management that will deliver revenues in the face of challenges such as increased competition, reduced product differentiation, and technological disruption of markets. Sales force management as a key component of the firm’s total marketing effort.

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Source: McGill Course Catalogue. myDegree is an independent student project, not affiliated with McGill University.