MGCR 638 Marketing Management

1.5 credits · Management · Graduate Studies · Offered: Fall

A comprehensive overview of the fundamental principles of marketing. The primary focus is on understanding customers and creating value by offering solutions to their problems that can be branded, communicated and distributed using an omnichannel approach. Appreciate the importance of marketing for …

Restrictions

Open only to M.B.A. students.

Courses that need MGCR 638

BUSA 650
BUSA 651D1

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