MGCR 616 Marketing

2 credits · Management · Graduate Studies · Not scheduled for 2026–2027

The course concentrates on what may be the most scarce resource for most corporations today - the customer. The course examines how organizations research what the customer wants and needs. The course also looks at the social and psychological backgrounds of consumer choice and looks at the methods …

Plan your whole degree in myDegree. Fit MGCR 616 and everything it needs into a plan, term by term. Open myDegree

Source: McGill Course Catalogue. myDegree is an independent student project, not affiliated with McGill University.