INSY 670 Social Media Analytics

1.5 credits · Management · Graduate Studies · Offered: Fall

Methods and tools to leverage the power of social media, with a focus on a variety of questions ranging from strategic to operational matters pertaining to firms’ social media initiatives, metrics to capture relevant outcomes, and predictive analytics to link social media chatter to business perform…

Prerequisite courses: INSY 660, INSY 662, MGSC 660, MGSC 661

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