CPRL 644 Integrated Digital Communications

3 credits · Global & Strategic Comm. · School of Continuing Studies · Offered: Fall, Winter

Preparation of an integrated digital communications campaign with specific focus on social media. Practice strategizing, conceptualizing, creating, implementing and measuring social media campaigns for public relations purposes. Creation of content strategies and calendars, and content for social me…

Corequisites

(CPRL 510 and CPRL 520) or (CPRL 610 and CPRL 620) Course includes synchronous and asynchronous activities.

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Source: McGill Course Catalogue. myDegree is an independent student project, not affiliated with McGill University.