CPRL 636 Public Relations Measurement, Data and Analytics

3 credits · Global & Strategic Comm. · School of Continuing Studies · Offered: Winter

How to use data, metrics, analytics and primary and secondary research in formulating, measuring and evaluating public relations strategies in each phase of the development process. Focus on formulating the measurement instruments needed to test effectiveness, and on interpreting and communicating t…

Corequisites

CPRL 533 or CPRL 633

Restrictions

Only open to students enrolled in the Graduate Certificate in Strategic Public Relations and Communications Management. Course includes synchronous and asynchronous activities.

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Source: McGill Course Catalogue. myDegree is an independent student project, not affiliated with McGill University.