CPRL 631 Media and Influencer Relations

3 credits · Global & Strategic Comm. · School of Continuing Studies · Offered: Fall

Analysis of the context in which the media operates. Examination of how to build and maintain relationships with those working in traditional (e.g., journalists) and digital media (e.g., influencers, bloggers), and generate publicity through media channels. Media training to prepare media spokespers…

Corequisites

(CPRL 510 or CPRL 610) and (CPRL 520 or CPRL 620) Restrictions Not open to students who have taken CPRL 531. Course includes synchronous and asynchronous activities.

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Source: McGill Course Catalogue. myDegree is an independent student project, not affiliated with McGill University.