CPRL 610 Public Relations Fundamentals and Theory

3 credits · Global & Strategic Comm. · School of Continuing Studies · Offered: Fall

Introduction to the field and contexts of public relations. Comprehensive overview and application of the theoretical underpinnings of public relations and communications practice. Focus on systems theories (including complexity and cybernetics), behavioural science and theories of persuasion, publi…

Restrictions

Not open to students who have taken CPRL 510. Course includes synchronous and asynchronous activities.

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Source: McGill Course Catalogue. myDegree is an independent student project, not affiliated with McGill University.