CMIS 530 Digital Analytics and Targeting

3 credits · Technology & Innovation · School of Continuing Studies · Offered: Fall

Covers fundamental techniques in measuring and analysing the digital marketing experience success and effectiveness as well as using audience data to improve advertising and content using targeting and experiments. How to measure, analyze, and act upon the evolving internet technologies and trends.

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Source: McGill Course Catalogue. myDegree is an independent student project, not affiliated with McGill University.