CMDC 646 Global Digital Communication and Localization Strategies

3 credits · Technology & Innovation · Graduate Studies · Offered: Fall

Study and application of the analytical frameworks for strategic communication in a global context to outline a global communications plan that includes a localization strategy. Analysis of key concepts including globalization, internationalization, localization, translation and transcreation. Analy…

Restrictions

Open only to students enrolled in the M.Sc.(Applied) in Multilingual Digital Communication; Non-Thesis program. 1. Course is online, with instructor led, live-online sessions and asynchronous work.

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Source: McGill Course Catalogue. myDegree is an independent student project, not affiliated with McGill University.